CRM > Database Solutions

Key Features and Benefits

  • Daily cleansing of customer information
  • Acxiom reverse phone look up
  • NCOA and CASS certification and e-mail and phone append
  • Consolidated database from DMS and third-party vendors
  • Automated deduplication process
  • Customer segmentation by frequency, recency, and monetary value of visits
  • Household merge of customer records
  • Duplicate entry name file prevention alerts
  • Lifestyle category identification, for example, sports and interests
  • E-mail and phone number appends

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Website Solutions

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