ILM > Lead Distribution

Getting leads quickly to the right person is a critical component to successful lead management. With CAR-Research XRM’s ILM, you can customize your lead distribution process based on a variety of business rules. Round robin is a common form of lead distribution that allows you to effortlessly route leads based on lead source, vehicle make and model, new or pre-owned vehicle, salesperson, and more. If a lead is not worked within a set time, it is either pushed to another salesperson or put in a bucket of unreplied leads that then can be pulled by another salesperson. Also, automated lead distribution reduces skating and de-duplication of lead responses.

We can customize your lead distribution process to ensure that your valuable leads are followed-up quickly to help generate new sales.