Marketing

General Overview

Using CAR-Research’s marketing center features such as Automated Targeted Marketing (ATM), customized database segmentation, comprehensive data-mining, and multi-media layered messaging, you can reduce your dealership’s marketing costs, increase sales and service, and boost customer retention. Your customer database is the key to successful marketing, and we will help you maximize that asset while also helping increase your market penetration.

Using ATM, you can generate and send either a predefined marketing campaign or a targeted e-mail blast to any segment of your database to drive traffic to your dealership. With complete customer history at your fingertips, you can quickly and effectively communicate with all your prospects and customers with a highly targeted and relevant message to boost such things as sales to service and service to sales conversions. Finally, our real-time and enterprise reporting functionality allows you to quantify the results of your marketing efforts.

Key Features and Benefits

  • Automated Targeted Marketing (ATM)
  • Automated and predefined campaigns to any segment of your database
  • Layered multi-media messages, e-mail, text messages, CAR-Smart calls, direct mail, and live agent calls
  • Equity finder and query tool
  • Unlimited customer segmentation categories
  • HOT Button to identify High-Opportunity Trades
  • Conquest lists by zip code, vehicle make, customer qualification, and more
  • Round-robin campaign for follow-up assignment to BDC or salesperson workplan
  • Good Neighbor Program
  • Open e-mail message tracking and reporting
  • Total dealership marketing management, including sales/F&I, service, parts, and body shop
  • Electronic campaign manager
  • White listing and spam compliancy
  • Electronic CSI surveys for sales and service
  • Complete service reminder program
  • Automated CSI reporting suite
  • Comprehensive database mining tool
  • Live call center appointment scheduling
  • Full-service direct mail
  • Automated campaign management with ROI

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