Web Solutions

General Overview

Because over 90 percent of car buyers begin the car buying process using the Internet, it is imperative that a dealership has a strong and profitable web presence. At CAR-Research XRM, we combine fully customizable interactive web site designs with best-in-class search engine performance and highly effective call-to-action features to drive and convert Internet traffic into leads and sales.

If your dealership web site cannot be found using the major search engines, you are actually losing revenue because car buyers may not find your dealership web site during their research. Using integrated site optimization architecture and niche keywords, we can ensure high ranking with the major search engines and increase buy-now traffic to your dealership’s web site. After driving traffic to your web site, our interactive web sites help gather customer information to assist with lead generation. For example, our easily accessible web content, lead-form submissions, and call-to-action features motivate visitors to submit lead information and visit the dealership.

Key Features and Benefits

• Drive buyers to your web site using niche keywords
• Fully customizable interactive web site designs that utilize one-click navigation
• Monthly proactive account management, including specials
• Internet Video Overlay for custom web site conversion solutions
• Integrated web site forms for improved customer communication
• Exclusive call-to-action features that motivate visitors to submit lead information and visit the showroom
• Seamless integration with third-party features such as Black Book Online and CarFax
• Fully configurable inventory module allows for total flexibility of inventory display
• Integrated site optimization architecture to ensure high ranking with major search engines and increase web site traffic
• Custom landing pages to highlight manufacturer incentives, new vehicles, dealership promotions, and more
• Internet mystery shops that gather competitors’ information, such as follow-up communication and promotional practices
• Exclusive “Offer System” technology converts highly qualified opportunities into buyers
• Real-time web site analytics to measure effectiveness of your online store front
• Mobile web sites
• Total dealership solution merchandises all of the dealerships products and services
• Full-featured departmental content that highlights all of the dealership’s critical contact points
• Dynamic contact controls on every page enables precise customer communication